Having a beautiful website is great, but it’s useless if no one can find it. Local Search Engine Optimization (SEO) is the process of making your business visible in Google for local searches. When someone in Dandenong searches “best coffee near me” or “electrician Dandenong South,” you want to be at the top. This checklist will show you how.
1. Optimize Your Google Business Profile
This is your most important local SEO tool. It’s completely free. Ensure every section is 100% complete: services, hours, photos, business description, and accurate location on the map. Regularly add new photos and create posts to keep it active.
2. Ensure NAP Consistency
Your business Name, Address, and Phone number (NAP) must be identical everywhere online. Check your website, Google profile, Facebook, Yellow Pages, and any other directory. Inconsistencies confuse Google and hurt your ranking.
3. On-Page Local SEO
Optimize your website’s pages. Your homepage title should be something like “Plumbing Services in Dandenong | Your Business Name”. Create separate pages for your main services and mention the local areas you serve (e.g., “We service Dandenong, Keysborough, and Noble Park”).
4. Get More Local Reviews
Actively ask your happy customers to leave a review on your Google Business Profile. Positive reviews are a massive ranking signal. Respond to every review, both positive and negative, to show you’re engaged.
5. Ensure Your Website is Mobile-Friendly
Most local searches happen on a phone. If your site is slow or hard to use on mobile, Google will penalize you. Your website must be fast and responsive on all devices.
Feeling Overwhelmed?
Local SEO can be complex, but it’s the most effective way to get more local customers. If you want an expert to handle this for you, we’re right here in the neighbourhood. Let’s get your phone ringing.
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