Beauty & Spa Websites

We integrate with several excellent booking platforms depending on your needs and budget. Fresha (formerly Shedul) is free and works great for small to medium salons, offering online booking, client management, and basic marketing. Square Appointments ($0-$60/month) is perfect if you already use Square for payments. Vagaro ($25-$100/month) offers comprehensive features including POS, marketing, and booking. SimplyBook.me and Acuity Scheduling are also solid choices. We'll recommend the best option based on your salon size, required features, and budget. All integrate seamlessly into your website, showing real-time availability and syncing with your calendar.

Absolutely! Most booking systems we integrate allow clients to either choose a specific therapist/stylist or select 'first available'. Each team member has their own profile on your website showcasing their photo, specializations, experience, and certifications. Their individual calendars sync with the booking system, so clients see real-time availability for their preferred therapist. This is particularly important for hair salons and beauty clinics where clients develop relationships with specific service providers. The system handles different staff schedules, break times, and days off automatically.

Digital gift vouchers are incredibly lucrative for beauty businesses. We integrate systems that allow customers to purchase vouchers online for specific treatments or custom amounts. Upon purchase, they receive a beautifully designed electronic voucher via email with a unique code - perfect for last-minute gifts. You can also offer physical vouchers for in-person gifting. The system tracks voucher codes, redemption status, and expiry dates automatically. Clients can redeem vouchers when booking online or in person. Many salons see gift voucher sales spike during Mother's Day, Christmas, Valentine's Day, and birthdays - representing 15-25% of annual revenue.

Yes! Many beauty salons and spas retail skincare products, beauty tools, and treatment packages. We can integrate a full e-commerce shop into your website using platforms like WooCommerce or Shopify. Clients can browse products, read descriptions and reviews, and purchase online for pickup or delivery. This is particularly profitable for medical spas selling prescription skincare, salons retailing professional haircare products, or wellness centers selling supplements. The shop integrates with inventory management and can even offer subscription options for regular product deliveries.

Before/after galleries are powerful for showcasing results, especially for aesthetic treatments, hair transformations, and nail art. We always recommend getting written consent from clients before using their photos, and we can blur or crop faces if clients prefer. Many salons create a consent form as part of their intake process. We organize galleries by treatment type (facials, hair color, lash extensions, etc.) and optimize images for fast loading. For treatments where results are highly visible (makeup, hair, nails), before/after photos dramatically improve conversion rates - potential clients can see exactly what they're paying for.

Definitely! Package deals (like '3 massage sessions for $270' or 'Bride's Beauty Package') and memberships ('Monthly Facial Club - $99/month') are excellent for increasing client lifetime value and ensuring regular bookings. We can showcase packages prominently on your website, explain the value savings, and allow clients to purchase or book them directly. Advanced booking systems can handle membership recurring payments, session credits, and automatic renewals. Memberships are particularly effective for day spas and wellness centers - they create predictable recurring revenue and improve client retention.

Absolutely - local SEO is crucial for beauty businesses since most clients search for services near them. We optimize your website for searches like 'beauty salon [suburb]', 'day spa near me', 'facial Melbourne', and treatment-specific queries. This includes location-specific pages, service-specific SEO optimization, Google Business Profile integration, schema markup for beauty services, and fast mobile loading for 'near me' searches. We also optimize for treatment-specific keywords like 'microdermabrasion Fitzroy' or 'eyelash extensions Dandenong'. Most beauty businesses rank on page 1 for their primary local keywords within 3-6 months.

No-shows cost beauty businesses thousands in lost revenue annually. Professional booking systems dramatically reduce no-shows through automated reminder systems - typically an email confirmation immediately after booking, a reminder email 48 hours before, and an SMS reminder 4-24 hours before the appointment. Some systems allow clients to confirm attendance with one click. You can also require credit card details at booking (without charging unless they no-show) or collect deposits for certain high-value treatments. These automated reminders reduce no-shows by 60-70% on average, protecting your revenue and appointment availability.

Yes! Email marketing is highly effective for beauty businesses. We integrate email platforms like Mailchimp or Klaviyo where you can build your client database, segment by treatment type or frequency, and send targeted campaigns. Effective email campaigns for salons include monthly specials and promotions, new treatment announcements, seasonal packages (Christmas gifts, summer skin prep), birthday discounts with booking links, and beauty tips and advice (builds trust). The booking system captures email addresses automatically, growing your list with every appointment. Regular email marketing typically increases rebooking rates by 30-40% and drives gift voucher sales.

Ongoing costs for beauty salon websites include domain name ($20-30/year), web hosting ($15-40/month), booking system subscription ($0-$100/month depending on features), email marketing platform ($15-50/month depending on list size), and optionally our maintenance plan ($99-199/month) for technical support, updates, and optimization. If you sell products, there may be e-commerce platform fees. Total monthly costs typically range from $100-$300, which most salons recover many times over through increased online bookings and gift voucher sales. We're transparent about all costs upfront so you can budget appropriately.