About Blend Designs
Solo-Led, Team-Backed
A solo developer for most projects — with a trusted team brought in for complex builds. You get a personal, hands-on partner dedicated to creating exceptional web experiences that drive real business results.
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Solo-Led, Team-Backed
Blend Designs is a sole trader business run by Blendi Lena, so the person you speak to on the first call is the person who designs and builds your website. For larger projects a trusted network of specialists is brought in — photography, copywriting, heavier back-end work — but the accountability and the phone number stay with one person from the first call to years after launch.
Blend Lena
Founder & Lead Developer
Designer and full-stack developer behind Blend Designs. I work hands-on with every client to deliver fast, modern websites — and scale up with a trusted team when a project calls for it.
Solo Developer
For most projects
You work directly with me from start to finish — one point of contact, full accountability, and no middlemen. Faster decisions, clearer communication, and a personal touch on every detail.
+ Extended Team
For complex projects
When a build is larger or more technical, I bring in a trusted network of specialist designers and developers to scale up — so you get extra capacity without ever losing quality or a single point of contact.
A Career Built on Systems That Work
Before Blend Designs there were servers, databases, networks and a lot of broken machines. That background is why the websites I build are fast, stable and actually maintainable.
Years in IT
Building websites since
Staff supported
Devices managed
- 01
Where It Started — IT Support
- First hands-on IT role: technical support, troubleshooting and system maintenance.
- Kept a 20-computer venue online and usable, every single day.
- Documented every fix so the next problem took half the time.
- 02
Computer Science Degree
- Bachelor of Computer Science & Technology — university-qualified, not self-taught.
- Formal grounding in software, databases, networking and systems architecture.
- 03
First Project — A Football Statistics Site
- Built a site that tracked football teams and players — standings, fixtures and player stats laid out in clean tables.
- Pure HTML and CSS. No framework, no CMS, no shortcuts — every layout hand-written.
- It taught me structure, semantic markup and layout discipline, and that is still how I approach front-end code today.
- 04Ongoing
Building Websites Since 2009
- Started building websites straight out of university and never stopped.
- Every role since has run alongside client web work — design, build, launch, maintain.
- Today that experience is Blend Designs.
- 05
Running IT Inside 100+ Staff Businesses
- Years spent as the go-to technical person in companies with over 100 staff.
- Led an IT team of three across support, systems and data quality.
- Managed SQL databases and main servers — uptime, integrity, backups.
- Spearheaded infrastructure upgrades that lifted performance and cut downtime.
- Built automated data solutions that replaced hours of manual work.
- 06
Websites, Systems & Brand, In-House
- Owned the company website and POS systems — consistent uptime and functionality.
- Troubleshot hardware across 50+ devices, keeping whole operations moving.
- Configured ERP and CRM permissions, and trained staff to actually use them.
- Designed logos and flyers — where the design side of the work really started.
- 07Ongoing
Now — Melbourne
- Brought 15+ years of IT and web experience to Australia.
- Building websites for Southeast Melbourne businesses through Blend Designs.
Technical Skill Set
Fifteen years across six areas: web design and development, databases and servers, IT infrastructure, business software, design and brand, and leading and training teams. That is a full-stack background in the literal sense — from the server rack and the database up to the pixel — which is why a hosting problem, a slow query and a bad layout all get diagnosed by the same person.
Web Design & Development
The craft since 2009 — design, build, launch, maintain.
- Website design & build
- Responsive front-end
- CMS setup & training
- Website management & uptime
- Hosting & deployment
- SEO foundations
Databases & Servers
Where the reliability habit came from.
- SQL databases
- Main server administration
- Data integrity & backups
- Automated data solutions
- System upgrades
IT Infrastructure
50+ devices kept running, every day.
- Hardware troubleshooting
- Network stability
- Helpdesk & user support
- System maintenance
- Downtime reduction
Business Software
Administering the systems businesses actually run on.
- CRM platforms
- POS systems
- ERP configuration
- User access & permissions
- G Suite administration
Design & Brand
Logos and print work long before the first website brief.
- Logo design
- Flyers & print collateral
- Brand consistency
- Visual identity
Leading & Training
Software only works when people can use it.
- Led an IT team of three
- Staff software training
- Process improvement
- Documentation & handover
Education
Bachelor of Computer Science & Technology
University-qualified
Based in
Doveton, Victoria
Serving Dandenong & Southeast Melbourne
Languages
English
Clear, plain-English communication
Our Core Values
Four things govern how the work is done: a client-first approach, innovation and excellence, results over decoration, and transparency about price and progress. In practice that means the scope is written down before design starts, the quote is fixed against it, and you are told when something is a bad idea rather than sold it anyway.
Client-First Approach
Your success is our success. We prioritize your needs and goals in everything we do.
Innovation & Excellence
We stay ahead of the curve with cutting-edge technology and best practices.
Results-Driven
We focus on delivering measurable results that impact your bottom line.
Transparency & Trust
Clear communication and honest partnerships built on mutual respect.
Recent Projects
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Restaurant & Cafe Website
E-Commerce Store
Healthcare Website
Our Technology Expertise
We master a wide range of technologies and platforms to deliver the best solution for your project.
Ready to TransformYour Digital Presence?
Talk with Blend Designs about a fast, practical website built for your business goals and local customers.
Looking for professional Web Design Melbourne services? Blend Designs is your local Melbourne web development agency specializing in Web Development Melbourne, SEO Services Dandenong, graphic design, and IT services. Based in Doveton, we serve businesses through website design in Dandenong, Hallam, Endeavour Hills, Noble Park, Springvale, Keysborough, and across Victoria. Get your free quote today.