Real Estate Websites

Most real estate websites are completed in 3-5 weeks from project kickoff. This includes discovery and planning (1 week), design and property system development (2 weeks), CRM/portal integration and testing (1 week), and content development (ongoing/parallel). If you need REA and Domain feed integration or complex CRM synchronization, the timeline may extend to 6-7 weeks. We can prioritize certain features for early launch if you need the website live for a specific marketing campaign or listing launch.

Yes, we have extensive experience integrating with major property portals (REA, Domain) and all popular Australian real estate CRMs including Box+Dice, Rex, RealBase, VaultRE, PropertyMe, Property Tree, and others. Integration typically includes automatic property synchronization (your listings flow from CRM to website to portals), lead routing back to your CRM, and contact database synchronization. This eliminates double data entry and ensures all platforms stay current automatically. We work with your CRM provider's API and technical requirements to ensure seamless integration.

Your website property system is platform-independent, meaning your listings live on your website regardless of which CRM you use. If you switch CRMs (for example, from RealBase to Rex), we simply reconfigure the integration to pull from your new system. Your website remains unaffected, and all your SEO value, property URLs, and website data stay intact. This is a major advantage over portal-only marketing—your property history and online presence aren't tied to any single platform.

Your property search can be configured with multiple filter options including price range (min/max), property type (house, apartment, townhouse, land, etc.), bedrooms, bathrooms, parking spaces, land size, and custom features you define (pool, ducted heating, etc.). We also implement map-based search where users can explore properties by location, draw custom search areas, or search by specific suburbs. Saved searches let buyers create alerts for properties matching their criteria—when you add a matching listing, they're automatically notified, bringing them back to your site and generating fresh leads from older contacts.

Absolutely. Showcasing sold properties is one of the most powerful vendor attraction tools. We create a sold property portfolio section displaying your successful sales with sale prices (where permitted), before/after photos for renovations, and testimonials from happy vendors. For property management, we can display your rental portfolio (current and leased properties) demonstrating your management expertise to potential landlords. Both sections can be filtered by suburb, property type, and date, and are optimized for searches like '[your agency] sold properties' which vendors frequently search when researching agents.

We integrate with all major virtual tour platforms including Matterport for 3D walkthroughs, 360° photo viewers, and video hosting platforms like YouTube and Vimeo. Virtual tours are embedded directly in property listings, providing an immersive viewing experience without buyers leaving your website. For premium listings, you might include drone footage, neighborhood tours, and agent-guided video walkthroughs. These rich media features significantly increase property page engagement time (often 3-5 minutes vs. 45 seconds for photo-only listings) and help qualify buyers before in-person inspections, saving you time on unqualified inspections.

Suburb pages are comprehensive area guides designed to attract early-stage property researchers and establish your local expertise. Each page typically includes median property prices and recent sales data, suburb demographics and lifestyle information, local schools (primary and secondary) with ratings, public transport and commute times to Melbourne CBD, shopping centers and amenities, parks and recreation facilities, and local market insights and trends. These pages are optimized for searches like 'buying in [suburb],' '[suburb] property market,' and 'best suburbs near Dandenong'—capturing researchers months before they're ready to buy, building your email list, and positioning you as the local expert.

Lead capture happens at multiple touchpoints throughout the buyer journey. Property inquiry forms on each listing capture contact details when buyers request information or inspection times. Email alert signups let buyers save searches and receive notifications of matching properties. Mortgage calculator tools require email to send affordability results. Free suburb reports and market updates are gated with contact forms. Vendor appraisal requests capture seller leads interested in listing their property. All leads flow directly to your CRM with source tracking so you know which properties, suburbs, or pages generate the most inquiries. This multi-layered approach captures leads at different stages—from early researchers to ready-to-buy prospects.

Yes, real estate SEO is a core component of our websites. We optimize for local agent searches ('real estate agent [suburb],' 'realtor Dandenong'), property type searches ('apartments for sale Noble Park,' 'family homes Keysborough'), and informational searches ('Dandenong property market,' 'buying in [suburb]'). This includes optimizing property listings for search, creating suburb pages targeting local searches, implementing real estate schema markup for rich snippets, building citations in local directories, optimizing Google My Business for real estate searches, and creating blog content about the local market. Real estate SEO is highly competitive, but local and suburb-specific targeting provides excellent opportunities for independent agents to outrank larger agencies.

All packages include technical support, security updates, and software maintenance. You can update property listings, modify agent profiles, add sold properties, and publish blog posts through an intuitive content management system—we provide training for your team. Our Professional and Premium packages include regular SEO performance monitoring, CRM integration monitoring to ensure listings sync properly, analytics reporting on property views and lead sources, and priority support for any technical issues. We also provide annual strategy reviews to optimize lead capture, improve high-traffic pages, and adapt to changes in the real estate market. For agencies on Premium packages, you have a dedicated account manager for ongoing optimization and feature enhancement.