Website Redesign Australia

There is a pattern we see constantly. A business spends five figures on a redesign, the new site looks far better than the old one, and three months later the phone is quieter than it was before. Nobody can explain why, so the site gets blamed for looking wrong, and the cycle starts again in two years. The actual cause is almost always the same: the redesign changed the URLs and nobody mapped the redirects, so every page Google had indexed over the previous decade quietly turned into a 404.

The second cause is subtler. A redesign gets scoped as a visual project — new colours, new photography, a modern layout — and nobody asks what the old site was doing well. Pages that ranked get merged into a slick new section and lose the specificity that made them rank. Long, detailed service pages get trimmed to something elegant and stop answering the questions people were searching for. The site is objectively prettier and objectively less useful to a search engine.

We work the other way around. The audit comes before the design, not after it, because you cannot protect what you have not measured. We record your current traffic, rankings and enquiry volume first. We identify which pages earn their place and make sure they survive in a recognisable form. Every URL gets mapped. Then we design — and afterwards we compare the same numbers, so you can tell whether the money did anything.