Website Redesign Services
Improve the site your customers already know
Website redesign services for Australian businesses with a dated site, difficult mobile navigation or an enquiry process that needs work. We review the existing site, agree what to keep, and plan the rebuild and redirects before launch. Packages from $999, delivered from Melbourne to businesses Australia-wide.
A refresh, a full redesign or a platform move?
Send us your website address and explain what customers struggle with. We review its content, mobile layout, navigation and enquiry path to recommend a scope. The right option depends on what is still working and what needs to change.
- Refresh — $999
- For a small site whose core content and structure still fit the business. Up to five pages redesigned and rebuilt, existing content migrated, and 30 days of post-launch monitoring. Usually two to three weeks.
- Full Redesign — $2,500
- For a business whose services, content or customer journey have changed. Up to twelve pages, revised navigation and enquiry paths, and content updates where needed. Usually four to five weeks, with 90 days of support.
- Replatform — $4,500
- For a move between platforms or an ecommerce migration. We review the content, product data and integrations before confirming the migration scope. Typically six to eight weeks, depending on the site and data involved.
Starting a business without an existing site? See our website design service.
Inside the build.
A real storefront replatform, shown in its finished form. Everbloom Preserved pairs a custom Next.js website with Shopify for its Melbourne flower preservation business.
Everbloom Preserved
Flower preservation · Melbourne, Victoria
- Give the offer room to explain
- The finished homepage introduces the service and separates collection browsing from the explanation of how preservation works.
- Choose a platform for the job
- This project combines a custom storefront with Shopify. Your existing content and integrations help determine the right scope for your rebuild.
- Design the complete journey
- The mobile view carries the same brand, collection links and shopping navigation into a layout made for a smaller screen.
Plan Around Your Existing Search Traffic
We identify the pages bringing in visitors, keep useful URLs where possible, and prepare a redirect map for URLs that change. Redirects are tested before launch, then Search Console is monitored for indexing problems. Rankings can still fluctuate during a rebuild.
Rebuilt Mobile-First
Most sites due for a redesign were designed for a desktop and squeezed onto a phone afterwards. We start from the phone, because that is where the majority of your visitors already are and where the old site is losing them.
Performance You Can Check
We measure the current site, optimise images and page delivery, and compare the rebuilt pages under the same Lighthouse test conditions. Where real visitor data is available, we also review loading, interaction responsiveness and layout stability after launch.
Designed Around Enquiries
A redesign that looks better but converts the same is a wasted budget. We map how visitors actually move through the current site, find where they drop out, and rebuild the paths that matter — clear calls to action, short forms, visible phone numbers, obvious next steps.
Content Kept, Not Retyped
Your existing content, images, testimonials and case studies come across intact. We rewrite what is genuinely out of date and keep what is still working — no starting from a blank page and no losing the pages that already rank.
Measured Before And After
We record your current traffic, rankings and enquiry volume before touching anything, then track the same numbers after launch. If a redesign cannot be measured, there is no way to know whether it worked.
What we check before a website redesign
First, we establish a baseline from the data you have: which pages receive search visits, which enquiries reach you, and where the site has technical problems. We review Search Console and analytics where access is available, alongside a crawl of the existing site. If tracking is missing, we identify that gap rather than inventing a before-and-after result.
Next, we decide what to keep. Useful service pages, customer questions, images and project examples should survive the redesign. We keep existing URLs where practical and map changed URLs to relevant replacements, then test those redirects before launch. A new layout should still answer the questions that brought customers to the old page.
Before launch, you review the site on a staging link. We check mobile layouts, forms, links, performance and access to the migrated content. Afterwards, we monitor indexing and compare the available traffic and enquiry data with the baseline. Rankings may fluctuate as Google processes the changes, so monitoring is part of the work and a fixed recovery date is not promised.
Our Website Redesign Process
Audit, map, design, build, test, launch — with content and URL decisions agreed before the new site goes live.
Audit The Current Site
We review your existing site properly before proposing anything: which pages earn traffic, which rank, where visitors drop out, how fast it loads, what is broken, and what is genuinely worth keeping. You get the findings in writing whether or not you proceed.
Map Content And Redirects
We inventory existing URLs using a crawl, your sitemap and available Search Console data. Useful URLs stay in place where possible; URLs that change get a relevant destination and a redirect plan. Content changes are agreed before design begins.
Design The New Site
New page designs built around your brand and around the conversion problems the audit found. You review and approve real screens — homepage, key service pages, contact — before any development starts.
Build And Migrate Content
The new site is built mobile-first on a modern stack, with your existing content migrated across, updated where it is dated, and restructured where the old navigation was burying things.
Test On Staging
You see the complete site on a private staging link before anyone else does. Every redirect is tested, forms are checked end to end, and we run a full speed and accessibility pass on every template.
Launch And Monitor
DNS cutover with redirects already live, sitemap resubmitted, and Search Console watched daily for the first fortnight to catch any URL that slipped. Analytics and conversion tracking verified against the old baseline.
Platforms & Tools We Redesign With
Website Redesign Pricing
Fixed-price redesigns with the audit included. Payment plans available on every package.
Refresh
A dated but structurally sound site brought up to standard
- Full audit of the existing site
- Up to 5 pages redesigned and rebuilt
- Mobile-first responsive rebuild
- Speed optimisation with before/after report
- Existing content migrated across
- Complete 301 redirect map
- Contact form and enquiry tracking
- 30 days post-launch monitoring
- 2–3 week delivery
Full Redesign
A genuine rebuild aimed at more enquiries, not just a new look
- Everything in Refresh, plus:
- Up to 12 pages designed and rebuilt
- Conversion review of current drop-off points
- Content rewritten where it is out of date
- Navigation and site structure rebuilt
- On-page SEO and schema markup
- Blog or news section migrated
- Search Console monitoring for 8 weeks
- 90 days support
- 4–5 week delivery
Replatform
Moving platforms, large sites, or ecommerce
- Everything in Full Redesign, plus:
- Migration between platforms (WordPress, Shopify, Wix, custom)
- Unlimited pages migrated
- Ecommerce catalogue and order history transfer
- Consolidation of duplicate or competing pages
- Integration with CRM, accounting or booking systems
- Extended ranking monitoring and recovery work
- Team training and documentation
- 6 months support
Website Redesign FAQs
Work Out Whether You Need One
Three honest reads on cost, timing and the mistakes that make redesigns backfire.
Further Reading
Guides we have written on this, free to read and no sign-up.
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