Project Overview
Stiles VIC is a premier destination for luxury tiles and natural stone in Dandenong. With thousands of products in their warehouse, they needed a digital solution that mirrored the premium experience of visiting their physical showroom.
The Challenge
The client faced a common retail problem: Inventory Visibility. They had incredible stock, but their online presence didn't reflect the texture, quality, or variety of their range. They needed a system that allowed builders and homeowners to filter thousands of SKUs by material, finish, and size without feeling overwhelmed.
The Solution
I engineered a "Digital Showroom" architecture focusing on Discoverability and Lead Generation.
- 📦 Dynamic Product Catalog: Implemented advanced filtering logic, allowing users to instantly sort tiles by "Marble Look," "Outdoor," or "Non-Slip" ratings.
- 🏗️ Trade Quote Funnel: Built a custom "Get a Quote" system for bulk orders, catering specifically to trade customers and builders.
- 🎨 Texture-First Design: Utilized high-resolution layouts that highlight the intricate grains of natural stone, giving customers confidence to visit the store.
- 📍 Local SEO Dominance: Optimized the site structure to capture high-value keywords like "Tiles Dandenong" and "Porcelain Suppliers Melbourne."
The Result
The new website serves as a 24/7 sales catalog. It has significantly increased showroom foot traffic by allowing customers to pre-select their favorites online before visiting. The automated quote system has also streamlined the sales process for their B2B clients.
Skills & Features
- ✅ Core Skills: E-commerce Design, Product Catalog Management, Local SEO, UX/UI.
- 🧱 Industry Tags: Construction, Retail, Interior Design, Manufacturing.
- 💻 Tech Stack: WordPress, WooCommerce, Advanced Filtering API, Google Maps Integration.
Project designed and developed by Blend Designs.
