Web Agency Melbourne 2025
0423 345 032
Shopify/WooCommerce • Payment Gateway • Inventory • Cart Recovery

E-Commerce Store Websites

Professional Online Stores for Retail & Product Businesses in Melbourne

Launch your online store and start selling across Australia and beyond. Full e-commerce solutions with secure payments, inventory management, conversion-optimized design, and everything you need to succeed in online retail.

Complete Shopping Cart System

Intuitive shopping cart with product variations, size/color options, wishlist functionality, quick checkout, guest checkout option, and mobile-optimized buying experience.

Multiple Payment Methods

Accept credit cards, debit cards, PayPal, Afterpay, Zip Pay, Apple Pay, Google Pay, and bank transfers. Secure PCI-compliant payment processing with fraud protection.

Sales Analytics & Reporting

Comprehensive dashboard tracking sales trends, best-selling products, customer behavior, conversion rates, abandoned carts, and revenue analytics for data-driven decisions.

Shipping & Fulfillment

Integration with Australia Post, CouriersPlease, and Sendle. Real-time shipping rate calculations, tracking numbers, automated shipping notifications, and multi-warehouse support.

What's Included

Shopify or WooCommerce platform (your choice)
Unlimited product listings
Advanced product catalog management
Secure SSL encrypted checkout
Payment gateway integration (Stripe, PayPal, etc.)
Real-time inventory tracking and alerts
Automated order management system
Customer accounts and order history
Flexible discount codes and promotions
Email marketing integration (Mailchimp, Klaviyo)
Product reviews and ratings system
Abandoned cart recovery emails
Mobile-first responsive design
SEO optimization for product pages
Google Shopping feed integration
Social media selling (Facebook, Instagram shops)
Multi-currency support
Tax automation (GST compliance)

In today's digital-first retail landscape, a professional e-commerce website is essential for business growth and survival. Whether you're launching a new online store, expanding from a physical retail location, or scaling your existing e-commerce operation, Blend Design creates high-performance online stores that drive sales and delight customers. Based in Melbourne, we specialize in building conversion-optimized e-commerce websites on leading platforms like Shopify and WooCommerce. Our e-commerce solutions combine stunning visual design with powerful functionality: intuitive product browsing, frictionless checkout experiences, secure payment processing, intelligent inventory management, and marketing automation that turns browsers into buyers and first-time customers into loyal brand advocates. From fashion boutiques in Fitzroy to wholesale suppliers in Dandenong, electronics retailers to handmade craft sellers, we've built online stores across every product category. We understand the Australian e-commerce ecosystem - GST compliance, local shipping providers, preferred payment methods, and consumer expectations. Your online store isn't just a digital catalog; it's a 24/7 sales machine that reaches customers across Melbourne, Australia, and the world.

Why Your Business Needs a Professional E-Commerce Website

The retail revolution is here. Online shopping in Australia has grown by over 70% in recent years, with consumers expecting seamless digital buying experiences. Relying solely on marketplaces like eBay, Amazon, or Facebook Marketplace means paying high commission fees (15-30% per sale), limited brand control, and vulnerability to policy changes. Your own e-commerce website gives you ownership, freedom, and significantly better profit margins. You keep customer data, build direct relationships, and create a branded shopping experience that marketplaces can't match.

A professional e-commerce website opens revenue streams impossible with physical retail alone. You're not limited by geographic location, opening hours, or shelf space. Your store operates 24/7, serving customers while you sleep. You can showcase unlimited products, test new niches quickly, launch time-sensitive promotions, and scale without the massive overhead of additional retail locations. Advanced features like abandoned cart recovery alone can recover 10-30% of lost sales, while email marketing to your customer database generates repeat purchases at minimal cost.

The numbers are compelling: businesses with optimized e-commerce websites see average order values 32% higher than marketplace sellers, customer lifetime value increases by 3-4x through email marketing, and conversion rates improve by 25-50% with professional UX design and fast loading speeds. In Melbourne's competitive retail environment, your e-commerce website positions you as a credible, professional business. It provides the foundation for digital marketing success - SEO traffic, social media advertising, influencer partnerships, and content marketing all drive traffic to your owned platform, not someone else's marketplace.

Success Story

Real results from real clients

Active Lifestyle Co.

Fitness Apparel & Accessories - Melbourne

The Challenge

Active Lifestyle Co. was selling fitness apparel through Instagram and a third-party marketplace, losing 25% of revenue to commission fees. They had no customer email list, no control over the checkout experience, and struggled with inventory management across multiple platforms. Their monthly revenue plateaued at $15,000, and they couldn't scale without a professional online presence. Customers complained about confusing checkout processes and wanted more product information and sizing guides.

Our Solution

We built a custom Shopify store with a modern, fitness-focused design featuring high-quality product photography, detailed size guides, and lifestyle imagery. The store includes advanced product filtering (gender, activity, size, color), customer accounts with order history, abandoned cart recovery emails, integrated email marketing via Klaviyo, Instagram shopping integration, comprehensive size charts and fit guides, product review system, and loyalty points program. We implemented SEO optimization targeting Australian fitness and activewear searches, and integrated with Australia Post for real-time shipping rates.

The Results

  • Monthly revenue increased from $15,000 to $58,000 within 6 months
  • Average order value grew from $67 to $94 through upselling and bundling
  • Abandoned cart recovery generated an additional $8,400 in the first 3 months
  • Email marketing list grew to 4,800 subscribers with 41% open rate
  • Repeat customer rate increased from 12% to 38% with loyalty program
  • Cart abandonment rate decreased from 76% to 54% with optimized checkout
  • Organic search traffic generated 34% of all sales after 4 months
  • Successfully eliminated $4,200+ monthly marketplace commission fees
  • Mobile conversions improved by 67% with responsive design

Our Process

From concept to launch, we've got you covered

1

E-Commerce Strategy & Planning

We begin by understanding your products, target customers, business model, and growth goals. We analyze your competitors, discuss platform options (Shopify vs WooCommerce), plan your product catalog structure, define your checkout flow, and create a comprehensive project roadmap including payment gateways, shipping methods, and essential integrations.

2

Custom Store Design

Our design team creates a branded e-commerce experience that showcases your products beautifully and builds customer trust. We design your homepage, product listing pages, individual product pages, shopping cart, and checkout flow with conversion optimization at the core. The design reflects your brand identity while following proven e-commerce best practices for maximum sales.

3

Development & Integration

We build your store on your chosen platform (Shopify or WooCommerce) with all essential features: product catalog setup, payment gateway integration, shipping provider connections, inventory management system, customer account functionality, security features (SSL, PCI compliance), and third-party integrations (email marketing, analytics, social media). Your admin panel is configured for easy product and order management.

4

Product Migration & Setup

We handle the technical work of setting up your product catalog: importing products from existing systems, writing SEO-optimized product descriptions, configuring product variations (sizes, colors, etc.), setting up inventory tracking, creating product categories and collections, and optimizing product images for web performance. We ensure every product is properly configured for search engines and conversions.

5

Testing & Optimization

Before launch, we rigorously test every aspect of your store: complete purchase flows from browsing to checkout, payment processing with test transactions, shipping rate calculations, mobile responsiveness across devices, page loading speeds, abandoned cart emails, and customer account features. We optimize performance and fix any issues to ensure a flawless shopping experience.

6

Launch & Growth Support

We handle your store launch and provide ongoing support for growth. Post-launch services include analytics monitoring, conversion rate optimization recommendations, new feature additions as you scale, technical support and troubleshooting, security updates and backups, and strategic guidance for email marketing, SEO, and digital advertising. Your success is our priority.

Transparent Pricing

Choose the package that fits your needs

Starter Store

$4,999
  • Shopify or WooCommerce platform
  • Up to 50 products
  • Mobile-responsive design
  • Payment gateway integration
  • Basic shipping setup
  • Product category organization
  • Contact form
  • Basic SEO setup
  • 1 month support
  • Stock photography (if needed)
Get Started
MOST POPULAR

Professional Store

$8,999
  • Everything in Starter Store, plus:
  • Up to 200 products
  • Custom design and branding
  • Advanced product filtering
  • Customer account system
  • Abandoned cart recovery
  • Email marketing integration
  • Product review system
  • Advanced analytics setup
  • Multi-shipping provider integration
  • Blog for content marketing
  • 3 months premium support
  • Conversion optimization
Get Started

Enterprise Store

$15,999+
  • Everything in Professional Store, plus:
  • Unlimited products
  • Custom features and integrations
  • Multi-currency support
  • Advanced inventory management
  • Wholesale/B2B functionality
  • Custom API integrations
  • ERP/accounting software integration
  • Multi-warehouse support
  • Advanced marketing automation
  • Subscription product support
  • 6 months premium support
  • Dedicated account manager
  • Priority feature development
Get Started

Frequently Asked Questions

Should I choose Shopify or WooCommerce for my online store?

Both platforms are excellent, but serve different needs. Shopify is a hosted solution - perfect if you want simplicity, reliable hosting, and minimal technical maintenance. It's ideal for most small to medium businesses, offers excellent apps and integrations, and has predictable monthly costs ($39-$399/month). WooCommerce is a WordPress plugin - better if you want complete control, already have a WordPress site, or need extensive customization. It requires separate hosting but offers more flexibility and lower long-term costs for high-volume stores. We'll recommend the best platform based on your specific needs, technical comfort level, and growth plans.

How long does it take to build an e-commerce website?

Most e-commerce stores are completed in 6-10 weeks, depending on complexity. A basic store with 50 products might take 4-6 weeks, while a complex store with custom features, hundreds of products, and multiple integrations could take 10-12 weeks. The timeline depends on factors like product catalog size, number of custom features, integration requirements, and how quickly you provide content (product photos, descriptions, etc.). We provide a detailed project timeline during planning so you know exactly what to expect.

Can you migrate my existing products from another platform?

Yes! We regularly migrate stores from platforms like Squarespace, Wix, eBay, Amazon, or other e-commerce systems to Shopify or WooCommerce. We can import your product catalog (names, descriptions, prices, images), customer database (with permission), order history, and product reviews. Some manual cleanup is usually needed to optimize product descriptions for SEO and ensure images are high-quality. The migration process is carefully planned to minimize downtime and data loss.

What payment methods can customers use?

We integrate multiple payment options to maximize conversions. Standard options include all major credit/debit cards (Visa, Mastercard, Amex), PayPal, and direct bank transfer. We can also set up buy-now-pay-later services like Afterpay, Zip Pay, and Klarna, digital wallets like Apple Pay and Google Pay, and cryptocurrency payments if needed. All payment processing is PCI-compliant and secure. We'll recommend the best payment mix for your target customers and industry.

How do shipping and delivery work?

We integrate your store with Australian shipping providers like Australia Post, CouriersPlease, Sendle, and Aramex. The system can calculate real-time shipping rates based on product weight, dimensions, and destination, or you can set flat-rate or free shipping rules. Customers receive automatic shipping notifications with tracking numbers. We can set up multiple shipping zones (metro, regional, international), offer click-and-collect options, and handle special cases like oversized items. The shipping setup is tailored to your specific products and business model.

Can I manage inventory across multiple locations or warehouses?

Yes! Our e-commerce solutions support multi-location inventory management. You can track stock levels at different warehouses, retail stores, or fulfillment centers. The system automatically updates inventory as orders come in, prevents overselling, sends low-stock alerts, and can route orders to the nearest location for faster shipping. This is particularly useful if you have both a physical retail store and an online store, or if you're scaling to multiple warehouses.

What about SEO for my product pages?

E-commerce SEO is crucial for organic traffic and sales. We implement comprehensive on-page SEO: keyword-optimized product titles and descriptions, SEO-friendly URLs, meta descriptions for all products, alt text for product images, schema markup for rich search results (product ratings, pricing, availability), optimized category pages, and fast loading speeds. We also set up Google Shopping feed integration so your products appear in Google Shopping results. Most clients see significant organic traffic growth within 3-6 months of implementing our SEO recommendations.

How does abandoned cart recovery work?

Abandoned cart recovery is a powerful feature that automatically emails customers who added items to their cart but didn't complete checkout. The system sends a series of reminder emails (typically at 1 hour, 24 hours, and 72 hours after abandonment) with a direct link back to their cart. These emails can include incentives like discount codes to encourage purchase completion. On average, abandoned cart emails recover 10-15% of abandoned carts, which can represent thousands of dollars in recovered revenue monthly. We set up and optimize this automation for you.

Can customers create accounts and track their orders?

Absolutely! Your store will include a full customer account system where shoppers can create profiles, save shipping and billing addresses, view order history, track current orders, save favorite products to wishlists, and manage their preferences. Customer accounts improve repeat purchase rates by making checkout faster and building loyalty. We also support guest checkout for customers who prefer not to create accounts. The system can integrate with loyalty programs and email marketing for even better customer retention.

What ongoing costs should I expect after the website is built?

Ongoing costs depend on your platform and needs. For Shopify stores: Shopify subscription ($39-$399/month depending on plan), payment processing fees (1.4% - 2.9% + 30c per transaction), third-party apps ($0-$200/month), and domain name ($20/year). For WooCommerce stores: web hosting ($25-$100/month depending on traffic), payment processing fees (similar to Shopify), security and backup plugins ($50-$100/year), and domain name ($20/year). Both may include optional costs like email marketing ($15-$300/month), shipping integration fees, and professional photography. We provide a complete cost breakdown upfront so there are no surprises.

Limited Spots Available for 2025 Projects

Ready to Transform Your Digital Presence?

Join hundreds of successful businesses that have chosen Blend Designs to elevate their online presence and drive real growth.

Free consultation & project quote
100/100 Lighthouse performance guarantee
Mobile-first, responsive design
SEO optimization included
Ongoing support & maintenance
Fast 2-4 week delivery
50+
Projects Delivered
98%
Client Satisfaction
100
Avg. Lighthouse Score
24/7
Support Available

Web Design, Graphic Design & IT Services in Doveton Melbourne

Blend Designs is a full-service digital agency in Doveton providing web design Melbourne,graphic design, IT services, and digital marketing solutions. We help businesses in Doveton 3177, Dandenong, Hallam, Endeavour Hills, Narre Warren, Cranbourne, Berwick, and across Melbourne grow their online presence.

Our services include custom website development, eCommerce web design,mobile app development, logo design, brand identity,SEO services, and social media marketing. We use modern technologies to build fast, SEO-optimized websites that rank on Google.

As a leading web design company in Melbourne, we deliver affordable web solutions forsmall businesses, startups, and enterprises. Our team ofprofessional web designers, graphic designers, and developers createconversion-focused digital experiences.

Whether you need a new website, website redesign, online store,brand refresh, or ongoing IT support, Blend Designs Doveton is your trusted local Melbourne web agency.

Get your free quote today |Contact Blend Designs Melbourne

Want This For Your Business?

Get a professional website for your business with Blend Designs - Doveton's leading web development agency. We create stunning, high-performance websites for businesses across Melbourne and Victoria. Custom designs, SEO optimization, and ongoing support included.

Web Design DovetonWeb Development MelbourneIT Services 3177Graphic Design Victoria
2/8 Tristania St, Doveton VIC 3177

Blend Designs provides professional web design, web development, graphic design, IT services, and digital solutions to businesses in Doveton, Dandenong, Hallam, Endeavour Hills, Narre Warren, Cranbourne, Berwick, and greater Melbourne. Serving Victoria, Australia with custom websites, mobile apps, e-commerce solutions, and business software since 2020.

Looking for professional web design in Doveton? Blend Designs is your local Melbourne web development agency specializing in custom websites, graphic design, IT services, and AI solutions. We serve businesses in Doveton 3177, Dandenong, Hallam, Endeavour Hills, Noble Park, Springvale, Keysborough, and across Victoria. Get your free quote today.