Commonset Property
Residential property identity, print and digital
Property, placed in context.
Commonset Property is a self-initiated concept for a fictional Melbourne residential agency. The brief called for a composed, neighbourhood-aware identity without roofs, keys, map pins, agent portraits, luxury clichés or invented sales results.
The parcel-index mark connects unequal measured plots with one shared line. It suggests that individual properties belong to a wider street and community without illustrating a building. Newsreader gives the wordmark an editorial voice; Work Sans keeps practical information clear.
The system spans flat logo masters, Australian business cards, A4 correspondence, a sample vendor-marketing estimate, an A4 bi-fold brochure, a live-text email signature and three social formats. The storefront and street-board scenes were generated blank, then the verified artwork was positioned on measured surfaces.
Palette
- Survey Ink #162C32Wordmark, body copy and deep fields
- Shellstone #F1ECE3Paper and light digital ground
- Civic Blue #5D8391Editorial and digital panels
- Brick Wash #B86B52Sparse structural accents
- Garden Grey #7F897BSupporting material blocks
- Boundary Grey #B9B5AARules and low-priority structure
Typography
- NewsreaderCustomised wordmark and selected display headings
- Work SansCorrespondence, details, dates and digital communication
Identity suite
Identity suiteHorizontal, stacked, standalone, one-colour and reversed treatments share the same parcel-index geometry.
- Small-size proof
- 24 px digital mark
Primary logo
Logo systemA measured parcel mark beside the customised Commonset wordmark and restrained Property descriptor.
Stacked lockup
Logo systemA compact arrangement for near-square placements, using the same flat master shapes.
Parcel-index mark
Logo systemUnequal plot outlines meet at one shared datum, without resorting to a roof or map-pin symbol.
Reversed mark
Logo systemThe transparent mark remains distinct on deep Survey Ink applications.
One-colour logo
Logo systemA true single-ink master for reproduction without the brick accent.
Business card, front
Business cardsThe identity is mathematically centred on an Australian 90 x 55 mm card with 3 mm bleed.
- Trim and bleed
- 90 x 55 mm + 3 mm
Business card, back
Business cardsThe reverse sets fictional director Mara Venn’s details on a quiet editorial grid.
A4 letterhead
StationeryA sample introduction letter with restrained parcel graphics and room for practical correspondence.
Continuation sheet
StationeryA quieter second-page treatment keeps the same measured margins and visual language.
Sample marketing estimate
StationeryA fictional AUD 6,050 estimate with verified AUD 550 GST, clearly marked invalid and not for payment.
- Sample total
- AUD 6,050 incl. 10% GST
Brochure, exterior
CollateralThe Local Measure uses a four-page A4 bi-fold format with an editorial, non-listing cover.
- Open trim and bleed
- 420 x 297 mm + 3 mm
Brochure, interior
CollateralPlace, preparation, presentation and communication are explained without listings or invented outcomes.
Email signature
Email signatureA preview of the responsive live-text HTML signature, with fictional contact details and a local mark asset.
Square social tile
Digital templatesA 1080 x 1080 identity-led tile that makes no property or transaction claim.
Portrait social tile
Digital templatesA portrait observation template using the line Read the street.
Story template
Digital templatesA 1080 x 1920 story keeps essential type inside a documented safe area.
Storefront application
ApplicationsCream cut-vinyl lettering sits directly on clear glass within a pale stone facade, with warm interiors and natural reflections visible behind it. No backing panel.
Street-board application
ApplicationsThe sample residence board contains no address, price, listing or sale result.
Commonset Property and Mara Venn are fictional. This is a self-initiated concept, not an operating or licensed agency, listing, appraisal, estimate for payment, client engagement or completed transaction. All contact details use reserved .example addresses.
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