Identity systems, built to survive contact with the real world.
A logo is the easy part. These are complete packages — the mark, the business cards, the letterhead, the email signature and the collateral — designed together so the brand still holds at a 24 pixel favicon and on Australian print stock.
Commissioned identities
Paid work, built for operating businesses and published with their permission.
Self-initiated work
Built to demonstrate process rather than for a paying client. These are not operating businesses.

Baytread Garage
Neighbourhood garage identity, print and digital
Good work, clearly explained.
See the full package
Pebbleplot Learning Studio
Creative workshop identity, print and digital
Follow the idea.
See the full package
Dewlore Skin
Skincare identity, packaging, print and digital
Care for changeable days.
See the full package
Liltwork Movement Studio
Movement studio identity, print and digital
Find a rhythm that fits.
See the full package
Tallyfen Accounting
Accounting identity, print and digital
A clearer view of your business.
See the full package
Stepfield Allied Health
Allied-health identity, print and digital
Progress has more than one direction.
See the full package
Commonset Property
Residential property identity, print and digital
Property, placed in context.
See the full package
Mereform Studio
Beauty studio, print and digital identity
Ritual, clearly considered.
See the full package
Linekind Electrical
Residential electrical · Melbourne
Routing, done considerately.
See the full package
Morrowfold Bakehouse
Bakery · Coffee · Morning counter
Morning, folded well.
See the full packageEvery contact detail in a concept package is a reserved .example placeholder, and no reviews, credentials or completed-project claims are implied.
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