Linekind Electrical
Residential electrical · Melbourne
Routing, done considerately.
A trade identity for a fictional residential electrician, aimed at homeowners, renovators and small property operators. The brief ruled out every convention the category leans on — no lightning bolts, no plugs, no roofs, no shields, no technology blue.
The name sets electrical routing against a more considerate service attitude. The custom LK continuity mark uses two measured paths, four terminal points and one controlled gap: planning, connection, and a scope that visibly resolves.
Chivo’s broad forms give the wordmark van-scale recognition without the compressed aggression the trade usually reaches for. Noto Sans Mono handles quote numbers, dates and route labels. The palette is taken from job-site information rather than screens — carbon linework, warm plaster, cable red, test-tag yellow, conduit grey.
Palette
- Carbon #171B1DWordmark, body type, vehicle field
- Cable Red #BE402BCalls to action, routing accents
- Plaster #F4F0E7Primary light field, uncoated paper
- Test-tag Yellow #E6B83FWayfinding bars, controlled highlights
- Conduit Grey #A7ADAARules and secondary information
Typography
- ChivoWordmark, headings, service names
- Noto Sans MonoQuote numbers, dates, technical labels
Primary logo
Logo systemThe LK continuity mark beside the broad Chivo wordmark, proportioned for a vehicle panel first and a screen second.
Continuity mark
Logo systemTwo measured paths, four terminals, one deliberate gap. The gap is the point — a scope with a visible end.
Reversed mark
Logo systemKnocked out of carbon, for the vehicle field and the switchboard label.
Business card, front
Business cardsAustralian 90 × 55mm, set on the routing grid so the mark and the contact block share one axis.
Business card, back
Business cardsNegative space used as reassurance rather than filled with a service list.
A4 letterhead
StationeryA4 with a matching continuation sheet, both holding the same routing grid at a reduced header weight.
- Format
- A4, 210 × 297mm
- Set in
- Chivo · Noto Sans Mono
A4 quotation
StationeryA sample quotation with a checked 10% GST line. The numbers add up because they were calculated, not typeset.
- GST
- 10%, arithmetic verified
Email signature
Email signatureResponsive HTML with a mobile variant, built from live markup rather than a flattened image.
A5 flyer
CollateralTwo-sided A5, organised by the routing grid so the service information reads as a sequence.
Social template
CollateralOne of three — feed, promo and story — built on the same module so the grid stays recognisable.
Service vehicle
ApplicationsThe only AI-generated bitmap in the package is the blank, unbranded van. Every piece of identity artwork on it was composited from vector masters and measured against the visible panel.
Switchboard label
ApplicationsThe small-format end of the system — where the mark has to stay legible at a size a sign never faces.
Linekind Electrical is a self-initiated concept project. It is not an operating business or a licensed contractor. All contact data uses reserved .example addresses, and no reviews, credentials, response times or completed-project claims are implied.
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