Pebbleplot Learning Studio
Creative workshop identity, print and digital
Follow the idea.
Pebbleplot is a self-initiated identity for a fictional Melbourne studio offering caregiver-attended creative workshops for children aged 7-10. It is not a childcare centre or drop-off service. The brief called for a welcoming system that could connect a sample workshop, take-home kit and everyday correspondence.
Idea Pieces begins with three asymmetrical paper-cut forms. Their fixed arrangement makes one recognisable mark; the same shapes can move freely through activity pages and social formats without changing the logo. A single-word Bricolage Grotesque lockup gives the name weight, while Source Sans 3 keeps instructions and figures plain to read.
Pencil Ink grounds Workbook paper. Poppy, Pool and Butter make the activity pieces easy to distinguish, with names and instructions always supplied in text. The warm accents frame content rather than sitting behind small body copy.
The system includes Australian business cards, A4 stationery, a sample goods invoice, an A4 concept-event flyer, a Story Pieces kit cover, prompt card, three social formats and a live-text email signature. The studio sign and tabletop kit began as blank photographs; the finished vector lettering was placed on measured surfaces afterwards.
Palette
- Pencil Ink #262D35Logo, body copy and keylines
- Workbook #F7F3E9Stationery and reading surfaces
- Poppy #D75A44Large shapes and decorative emphasis
- Pool #A9DAD1Panels behind dark reading text
- Butter #F1D372Activity tabs and flyer fields
Typography
- Bricolage GrotesqueOutlined wordmark and display headings
- Source Sans 3Instructions, contacts and numeric information
Identity suite
Identity suiteOne fixed three-piece mark, an outlined wordmark and five named colours form the system.
- Small-size proof
- 24 px icon, 16 mm print mark
Primary logo
Logo systemThe fixed mark sits beside the one-word Pebbleplot lockup and compact Learning Studio descriptor.
Secondary lockup
Logo systemThe stacked arrangement suits narrow covers and near-square placements.
Three-piece mark
Logo systemThe red, mint and yellow forms retain clear gaps at icon and print sizes.
Monochrome logo
Logo systemA single-ink master keeps the identity useful without its accent colours.
Reversed logo
Logo systemThe light wordmark holds its contrast on Pencil Ink while the three mark colours remain distinct.
Business card, front
Business cardsThe dark 90 x 55 mm Australian card uses the reversed logo; its print master includes 3 mm bleed.
- Trim and bleed
- 90 x 55 mm + 3 mm in print master
Business card, back
Business cardsThe reverse gives fictional studio-enquiries details a clear reading order.
A4 letterhead
StationerySample correspondence explains the caregiver-attended format without claiming learning outcomes.
- Trim and bleed
- 210 x 297 mm + 3 mm in print master
Continuation sheet
StationeryA quieter follow-on sheet retains the same margins and contact footer.
Sample goods invoice
StationeryConcept sample PP-0901 is not valid for payment. Separately sold goods and shipping total AUD 60.50, including AUD 5.50 GST.
- Sample total
- AUD 60.50 incl. 10% GST
Shape to Story flyer
CollateralThe A4 sample event states the age range, caregiver-attended format and that no bookings are offered.
- Trim and bleed
- 210 x 297 mm + 3 mm in print master
Story Pieces kit cover
CollateralSeparate flat cover artwork keeps the booklet inspectable outside its photographic mockup.
Story prompt card
CollateralA complete example prompt asks what might happen next, rather than filling the card with placeholder text.
Email signature
Email signatureLive-text HTML keeps Nina Bell’s fictional contact details legible when images are blocked.
Square social tile
Digital templatesThe square format introduces the fictional caregiver-attended workshop and states that bookings are not open.
Portrait social tile
Digital templatesThe three identity pieces surround a short invitation in a taller layout.
Story template
Digital templatesThe story carries the workshop idea and essential sample details inside the documented safe area.
Studio sign application
ApplicationsThe vector lockup is centred by visible bounds on the measured sign face of a blank studio photograph.
Learning kit application
ApplicationsFlat booklet and prompt-card artwork was fitted to a blank tabletop photograph after image creation.
Pebbleplot Learning Studio and Nina Bell are fictional. This self-initiated concept is not a childcare or drop-off service and does not represent an operating venue, staff credentials, real enrolments, bookings or measured learning outcomes. Shape to Story is a concept event with no bookings. Invoice PP-0901 is a goods sample, not valid for payment. Contact details use reserved .example addresses.
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