Stepfield Allied Health
Allied-health identity, print and digital
Progress has more than one direction.
Stepfield is a self-initiated identity for a fictional Melbourne allied-health practice. The brief called for information that adults, families and referrers could navigate easily, without medical symbols, patient stories, invented credentials or promises of clinical outcomes.
Four measured rectangular intervals form an open range mark. Its adjustable parts suggest different starting points and directions without depicting a body, condition or linear progress chart. Onest gives the wordmark a clear, open shape; Atkinson Hyperlegible Next supports practical service information and correspondence.
The system extends from flat colour and monochrome masters to Australian business cards, A4 correspondence, a sample workplace-education quotation, a four-page service guide, live-text email signature and social templates. Blank reception and folder photographs were branded later with measured vector placements.
Palette
- Deep Current #17323AWordmark, body copy and deep fields
- Oat Paper #F4F0E7Primary light ground and print stock
- Eucalypt #5F887CWayfinding bands and supporting panels
- Clementine #D97046Sparse prompts and range-marker accent
- Periwinkle #8999BEDiscipline coding and digital fields
- Sea Glass #C8D8D4Quiet panels and dividers
Typography
- OnestCustomised wordmark and display headings
- Atkinson Hyperlegible NextService information, correspondence and figures
Identity suite
Identity suiteHorizontal, stacked, standalone and single-colour versions share one measured interval system.
- Small-size proof
- 24 px digital mark, 16 mm print
Primary logo
Logo systemAn open four-part mark paired with the Stepfield wordmark and Allied Health descriptor.
Stacked lockup
Logo systemA compact version for the folder face and other near-square placements.
Range mark
Logo systemFour separate intervals retain a recognisable outline without depicting a person or a clinical outcome.
Monochrome logo
Logo systemThe entire lockup works in one ink when colour separation is unavailable.
Reversed mark
Logo systemA transparent light mark for deep-colour applications.
Business card, front
Business cardsThe flat identity is centred on a 90 x 55 mm Australian card. The print master includes 3 mm bleed.
- Trim and bleed
- 90 x 55 mm + 3 mm in print master
Business card, back
Business cardsFictional Practice Coordinator Ari Dene is identified without a fabricated clinical qualification.
A4 letterhead
StationeryA sample enquiry response uses a fixed reading edge, generous margins and a restrained identity footer.
Continuation sheet
StationeryA quieter follow-on page keeps the same practical grid and print margins.
Sample education quotation
StationeryA non-clinical workplace-education example, visibly not for payment. AUD 2,000 plus AUD 200 GST totals AUD 2,200.
- Sample total
- AUD 2,200 incl. 10% GST
Service guide, exterior
CollateralThe four-page A4 bi-fold opens with Start Where You Are, without invented treatments or outcome claims.
- Open trim and bleed
- 420 x 297 mm + 3 mm
Service guide, interior
CollateralFour example disciplines are explained in plain language, with enquiry prompts and no eligibility promises.
Email signature
Email signatureA live-text HTML signature preview with fictional details. The source also includes narrow and image-blocked treatments.
Square social tile
Digital templatesA discipline overview names the example services and never relies on colour alone.
Portrait social tile
Digital templatesA first-enquiry prompt helps viewers organise their questions without giving clinical advice.
Story template
Digital templatesEssential story copy stays within the documented safe area of the 1080 x 1920 canvas.
Reception application
ApplicationsThe vector logo is centred on a measured plaque in a blank, fictional reception environment.
Welcome materials
ApplicationsThe stacked logo and single-colour mark were placed separately on a blank folder and resource card.
Stepfield Allied Health and Ari Dene are fictional. This self-initiated concept does not represent an operating clinic, registered provider, clinician, health service, patient experience or clinical result. The sample quotation is not for payment. Contact details use reserved .example addresses.
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