Tallyfen Accounting
Accounting identity, print and digital
A clearer view of your business.
Tallyfen is a self-initiated identity for a fictional Melbourne accounting practice serving small business owners. The brief called for the character of a boutique firm and the practical clarity needed in reports, correspondence and invoices.
Ledger Rhythm takes its structure from aligned figures and the double rules of traditional ledger pages. A custom TF monogram with reinforced terminals stays legible at small sizes. Instrument Serif gives the wordmark character; IBM Plex Sans keeps service descriptions and financial figures easy to read.
The same measured rules and alignments connect Australian business cards, A4 stationery, a sample invoice and a four-page service guide. Social templates reduce the system to larger, clearer elements. The HTML signature uses live text so contact details remain readable when images are blocked.
The office plaque and report-folder scenes began as blank generated photographs. Vector artwork was placed separately on measured surfaces; transparent logos and untouched blanks remain available for editing.
Palette
- Graphite #25262CPrimary reading ink and folder ground
- Ledger White #F6F3EBCorrespondence and light ground
- Cobalt #414ED6Brand colour and office plaque
- Pale Citron #DFE6A5Selective highlights, including invoice total
- Stone #D8D5CDSupporting neutral ground
Typography
- Instrument SerifOutlined wordmark and display headings
- IBM Plex SansBody copy, contact details and tabular figures
Identity suite
Identity suitePrimary, stacked, reversed and monochrome forms share a measured TF monogram and ledger-inspired alignment.
- Small-size proof
- 24 px mark, 320 px horizontal logo
Primary logo
Logo systemAn outlined serif wordmark and descriptor paired with the custom TF monogram.
Stacked lockup
Logo systemA taller lockup for near-square surfaces, including the report folder.
Wordmark
Logo systemThe custom-set wordmark remains separate from the monogram for flexible applications.
TF monogram
Logo systemReinforced terminals keep the paired-stem mark distinct at small sizes.
Monochrome logo
Logo systemA single-ink master for uses where cobalt cannot be reproduced.
Reversed monogram
Logo systemThe small mark stays clear on a dark stock or presentation ground.
Business card, front
Business cardsThe identity is centred on a 90 x 55 mm Australian card; its print master includes 3 mm bleed.
- Trim and bleed
- 90 x 55 mm + 3 mm in print master
Business card, back
Business cardsA fictional Client Services contact demonstrates hierarchy without invented professional credentials.
A4 letterhead
StationeryA sample letter uses the same reading edge, double rule and fictional contact footer.
- Trim and bleed
- 210 x 297 mm + 3 mm in print master
Continuation sheet
StationeryThe follow-on page retains the correspondence grid with a quieter header.
Sample invoice
StationeryConcept sample TF-0618 is not for payment. AUD 1,400 subtotal plus AUD 140 GST totals AUD 1,540.
- Sample total
- AUD 1,540 incl. 10% GST
Service guide, exterior
CollateralThe outside of a four-page A4 bi-fold introduces the fictional practice without outcome claims.
- Open trim and bleed
- 420 x 297 mm + 3 mm
Service guide, interior
CollateralThe inside names example support areas and useful questions for an initial discussion.
Email signature
Email signatureLive-text HTML keeps Lea Wren’s fictional contact details readable when email images are blocked.
Square social tile
Digital templatesA business-conversation prompt set in the ledger-inspired typography system.
Portrait social tile
Digital templatesThe portrait format gives record-keeping information a clear reading sequence.
Story template
Digital templatesEssential copy stays within the documented 1080 x 1920 story safe area.
Office plaque application
ApplicationsThe vector identity is centred on a measured plaque in a blank generated office scene.
Report folder application
ApplicationsThe folder and report-cover logos were placed on separately measured surfaces.
Tallyfen Accounting and Lea Wren are fictional. This self-initiated concept does not represent a registered practice, professional credential, client engagement, financial result or completed transaction. The sample invoice is not for payment. Contact details use reserved .example addresses.
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