Mereform Studio
Beauty studio, print and digital identity
Ritual, clearly considered.
Mereform is a self-initiated identity for a fictional Melbourne beauty studio. The brief asked for warmth and tactile restraint without familiar lotus, face-outline, metallic or script-logo conventions. It also needed the clarity to carry service information and an accurate sample invoice without suggesting medical treatment.
The aperture mark uses two opposing open shapes around a measured interval. That space represents contact and pause without depicting a person, flower or product. Tenor Sans gives the wordmark a poised form; Albert Sans keeps service details, dates and prices easy to read.
The system extends from flat vector logo masters to Australian-size cards, A4 correspondence, a live-text email signature, a sample invoice, an A5 service menu and three social formats. Studio photographs were generated blank, then the verified artwork was positioned on defined physical surfaces.
Palette
- Aubergine Ink #251D27Wordmark, body copy and deep fields
- Rice Paper #F4EFE7Light stock and document ground
- Oxide #A6473DStructural accent and calls to action
- Glass Blue #8297A0Secondary surfaces
- Pollen #D6C773Sparse highlights
- Pumice #C8BEB3Rules and quiet backgrounds
Typography
- Tenor SansCustomised wordmark and display type
- Albert SansServices, prices and correspondence
Identity suite
Identity suiteHorizontal, stacked, standalone and one-colour versions built from the same aperture geometry.
Primary logo
Logo systemThe flat master pairs the open aperture symbol with a customised lowercase wordmark.
Stacked lockup
Logo systemAn alternate composition for compact or near-square placements.
Aperture mark
Logo systemThe standalone symbol remains legible at small digital and print sizes.
One-colour logo
Logo systemA true single-ink master for processes that cannot reproduce the accent colour.
Business card, front
Business cardsThe centred identity on the front of an Australian 90 x 55 mm card.
Business card, back
Business cardsA clear reverse with fictional contact details and an example-domain address.
A4 letterhead
StationerySample correspondence with generous writing space and a controlled aperture crop.
Continuation sheet
StationeryA quieter second-page treatment for longer correspondence.
Sample invoice
StationeryA fictional AUD 400.40 sample, including AUD 36.40 GST, marked not valid for payment.
Service menu, front
CollateralThe typographic cover of a two-sided A5 menu titled The Quiet Edit.
Service menu, back
CollateralClearly fictional face, brow, hand and aftercare examples, set for quick comparison.
Email signature
Email signatureA preview of the responsive HTML signature, with live selectable contact text in the source.
Square social tile
Digital templatesThe identity adapted to a 1080 x 1080 promotional format.
Portrait social tile
Digital templatesA portrait adaptation with the same typographic and spatial rules.
Story template
Digital templatesA 1080 x 1920 story with essential content held inside the safe area.
Studio facade application
ApplicationsThe vector identity was positioned on a blank, generated studio scene.
Treatment-room application
ApplicationsThe aperture imprint and appointment card were placed over a blank still-life photograph.
Mereform Studio and Lea Calder are fictional. Services, prices, contacts and applications are concept examples, not an operating studio, client engagement, booking service or treatment outcome.
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