Liltwork Movement Studio
Movement studio identity, print and digital
Find a rhythm that fits.
Liltwork is a self-initiated identity for a fictional Melbourne studio offering small-group Strength, Circuit and Mobility classes. The brief called for energy and a welcoming tone, with class information that remains easy to read.
Session Cadence takes its rhythm from showing up again: a session, a pause, then a new start. A custom lowercase wordmark varies the height and spacing of its letterforms; the compact L icon comes from the same lettering. One repeated step-in offset gives headings movement without making information harder to follow.
Syne sets the wordmark and display headings, while Atkinson Hyperlegible Next handles class descriptions, contact details and financial figures. Night Ink and Studio Chalk support reading; lime draws attention to invitations, and lilac distinguishes selected class information alongside written labels.
The system extends across Australian business cards, A4 stationery, a concept-only quotation, class flyer, three social formats and a live-text email signature. The studio sign and welcome pack began as blank photographs supplied for this project; vector logos were placed afterwards on measured surfaces.
Palette
- Night Ink #181B1DWordmark, reading text and dark fields
- Studio Chalk #F4F2EAStationery and quiet space
- Lilt Lime #D5F26BCalls to action and sign fields
- Signal Lilac #9D8DDESelected class and campaign panels
- Warm Grey #D5D4CBSecondary surfaces and dividers
Typography
- SyneOutlined wordmark and display headings
- Atkinson Hyperlegible NextDescriptions, contacts and tabular figures
Identity suite
Identity suiteHorizontal, stacked, reversed and icon forms use one custom lettering system and a five-colour palette.
- Small-size proof
- 24 px icon, 320 px horizontal logo
Primary logo
Logo systemThe custom lowercase wordmark and two-line Movement Studio descriptor form the horizontal master.
Stacked logo
Logo systemThe matching L icon sits above the wordmark for near-square surfaces.
Wordmark
Logo systemThe outlined wordmark works alone when the descriptor would become too small.
L icon
Logo systemOne letterform, an extended foot and a dot create a compact small-size mark.
Monochrome logo
Logo systemA single-ink master keeps the identity usable without colour.
Reversed icon
Logo systemThe icon remains distinct on dark grounds with a lime dot.
Business card, front
Business cardsThe logo is centred on the 90 x 55 mm Australian card; the print master includes 3 mm bleed.
- Trim and bleed
- 90 x 55 mm + 3 mm in print master
Business card, back
Business cardsFictional coordinator details remain readable beneath the three class categories.
A4 letterhead
StationerySample correspondence introduces the fictional studio without claims about trainers or member results.
- Trim and bleed
- 210 x 297 mm + 3 mm in print master
Continuation sheet
StationeryA quieter follow-on page retains the same margins and page-number tab.
Sample quotation
StationeryConcept sample LW-0701 is not an offer or payment request. AUD 180 subtotal plus AUD 18 GST totals AUD 198.
- Sample total
- AUD 198 incl. 10% GST
Class flyer
CollateralThe A4 flyer introduces Strength, Circuit and Mobility without inventing a timetable or booking link.
- Trim and bleed
- 210 x 297 mm + 3 mm in print master
Email signature
Email signatureLive-text HTML keeps Rae Ellis’s fictional contact details readable when images are blocked.
Square social tile
Digital templatesA class overview pairs numbers and names so colour is not the only distinction.
Portrait social tile
Digital templatesA short first-visit checklist stays legible in portrait format.
Story template
Digital templatesThe invitation to ask questions stays inside the documented 1080 x 1920 story safe area.
Studio sign application
ApplicationsThe stacked logo is centred on a measured matte sign in a supplied blank studio photograph.
Welcome pack application
ApplicationsStacked and horizontal logos sit on separately measured sleeve and card surfaces.
Liltwork Movement Studio and Rae Ellis are fictional. This self-initiated concept does not represent an operating studio, qualified staff, current classes, members, health outcomes or a completed transaction. The sample quotation is not an offer or payment request. Contact details use reserved .example addresses.
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