Dewlore Skin
Skincare identity, packaging, print and digital
Care for changeable days.
Dewlore is a self-initiated identity for a fictional Melbourne online skincare label with three concept products. The brief asked for a calm, warm presentation that describes the range without making skin-result or clinical claims.
Forecast Lines borrows the quiet structure of a weather map. Clear Spell, Mild Front and Cold Snap are named for the kind of day someone might reach for them, not for a promised outcome. The D mark uses nested contour bands beside a sturdier, outlined Bodoni Moda wordmark; a solid D takes over when the detailed mark becomes too small.
Wet Bark and Morning Mist support the reading surfaces, while blue, apricot and grey distinguish the three products alongside written names. Instrument Sans keeps quantities, contact details and sample order figures easy to scan. Contour lines stay behind large display areas rather than fine copy.
The system includes Australian business cards, A4 stationery, a concept-only order invoice, an A5 packing card, three front labels, social templates and a live-text email signature. The product and mailer applications began as blank photographs supplied for the project; vector artwork was fitted to measured surfaces afterwards.
Palette
- Wet Bark #33291FWordmark, body text and dark fields
- Morning Mist #F1F0EBStationery, labels and quiet space
- Apricot Front #F3B38FMild Front and selected calls to action
- Ice Hour #CDE0E4Clear Spell and information panels
- Fog #BDB8AECold Snap and secondary surfaces
Typography
- Bodoni ModaOutlined wordmark and display headings
- Instrument SansProduct details, contacts and order figures
Identity suite
Identity suiteHorizontal, stacked, reversed and small-size forms share one contour-based D and five-colour system.
- Small-size proof
- 24 px icon, 320 px horizontal logo
Primary logo
Logo systemThe contour D, outlined Dewlore wordmark and compact Skin descriptor form the horizontal master.
Stacked logo
Logo systemThe same D mark sits above the wordmark for narrow labels and near-square placements.
Wordmark
Logo systemOutlined Bodoni Moda lettering remains available where the mark or descriptor would be too small.
Contour D mark
Logo systemThree nested bands close around the upright to form a D with a weather-map rhythm.
Small-size D
Logo systemA merged single-weight D replaces the fine contours below about 32 px.
Monochrome logo
Logo systemA single-ink horizontal master works when the full colour palette is unavailable.
Reversed D mark
Logo systemLight contour bands and an apricot centre hold their form on Wet Bark.
Business card, front
Business cardsThe horizontal logo is centred on the 90 x 55 mm Australian card; the print master includes 3 mm bleed.
- Trim and bleed
- 90 x 55 mm + 3 mm in print master
Business card, back
Business cardsFictional customer-care contact details remain readable beside the pale blue contour panel.
A4 letterhead
StationerySample correspondence explains the three-product range without giving skin advice.
- Trim and bleed
- 210 x 297 mm + 3 mm in print master
Continuation sheet
StationeryThe follow-on sheet retains the page margins, contact footer and quiet contour corner.
Sample order invoice
StationeryConcept sample DL-0801 is not a valid tax invoice or payment request. Its AUD 124.30 total includes AUD 11.30 GST.
- Sample total
- AUD 124.30 incl. 10% GST
A5 packing card, front
CollateralThree written weather readings connect each product name to a kind of day.
- Trim and bleed
- 148 x 210 mm + 3 mm in print master
A5 packing card, back
CollateralThe reverse invites product and ordering questions without promising skin outcomes.
Clear Spell front label
CollateralPale blue bottle artwork names the gel cleanser, 150 mL quantity and concept-only status.
Mild Front front label
CollateralA tall apricot format fits the tube and keeps its product name legible.
Cold Snap front label
CollateralThe wider grey format accommodates the jar without stretching the artwork.
Email signature
Email signatureLive-text HTML keeps Sasha Moore’s fictional contact details selectable even when images are blocked.
Square social tile
Digital templatesThree product names sit with their blue, apricot and grey identifiers.
Portrait social tile
Digital templatesThe portrait format explains what the fictional mailer would contain.
Story template
Digital templatesThe story invites questions on the range and keeps its main text within the documented safe area.
Product trio application
ApplicationsThree flat label artworks were fitted to measured bottle, tube and jar surfaces in a supplied blank photograph.
Mailer box application
ApplicationsThe packing card and horizontal lid logo were placed on separately measured surfaces in a supplied blank photograph.
Dewlore Skin and Sasha Moore are fictional. This self-initiated concept does not represent an operating skincare business, formulated or tested products, an ingredient list, stock, customer results or a completed transaction. The labels say Concept product not for sale; sample DL-0801 is not a valid tax invoice or payment request. Contact details use reserved .example addresses.
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