After-dark energy. A welcoming morning.
An energetic fitness-event flyer and a calm community-health invitation. Two A4 concepts with distinct audiences and a clear next step.
The complete comparison board. Open it for the full-size presentation, or explore each flyer below.
A closer look
Nightlane · Move After Dark
A4 fitness-event concept for Friday 20 November 2026, 6:30–8:00 pm. The sample introductory price is $24 incl. GST; the booking address uses a reserved .example domain.
Larkswell · Your health, close to home
A4 invitation concept for a free community open morning on Saturday 28 November 2026, 10:00 am–1:00 pm. The registration address uses a reserved .example domain.
The brief
Create two single-sided A4 flyers for fictional Melbourne organisations. One promotes an evening training session; the other welcomes residents to a community open morning. Each needs a recognisable headline, readable event details and a clear booking or registration message.
01 / Directed energy
Nightlane Training Club
Fitness & small-group training
A large condensed headline and a tightly cropped athlete establish the pace. Coral and citron accents guide the eye from the campaign to the date, introductory price and booking address. Essential details sit on solid fields, separate from the photograph.
Typography: Barlow Condensed Black + Space Grotesk
- Carbon#090B10
- Electric coral#FF4F5E
- Signal citron#DFFF43
- Cool white#F4F6F1
02 / Civic calm
Larkswell Community Health
Community health & service navigation
A welcoming serif headline, soft pathway motif and warm conversation image set a calm tone. A separate event panel brings the date and time forward, while the registration footer gives readers a clear next step without crowding the main message.
Typography: Source Serif 4 + Atkinson Hyperlegible Next
- Deep eucalyptus#244E47
- Soft sage#C9D8C5
- Warm clay#D98768
- Oat#F4EFE5
- Ink#233033
What the study includes
- Two single-sided A4 promotional flyers
- 210 × 297 mm trim size
- 3 mm bleed and at least 6 mm internal safe margins
- Separate print PDFs and editable SVG masters
- High-resolution trimmed PNG previews
- 2400 × 1350 comparison board and optimised WebP
Self-initiated Concept Project. Nightlane Training Club, Larkswell Community Health and both events are fictional. Dates, prices and contact details are sample campaign content, not real offers or invitations. Contact details use .example domains and reserved fictional phone numbers. Photographs are AI-generated; all branding, layouts and text were constructed separately. No health outcomes, attendance figures or client results are claimed.