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Graphic design studies

Focused comparisons of visual directions for Melbourne small businesses. Every study here is a self-initiated Concept Project for fictional brands.

Standalone design studies

Different businesses. Different design.

Explore graphic design
Two fictional logo designs: cyan geometric Wireward Electrical identity with a van application, and burgundy Wattle & Rye bakery identity with a kraft bag application.
Concept Project

Branding & Logo

Two businesses. Two distinct marks.

A modern electrical identity and a heritage-inspired bakehouse identity. Two contrasting, self-initiated logo concepts for fictional Melbourne businesses.

View the logo study →
Two fictional business-card systems: ivory and charcoal Orison Vale Advisory cards, and cobalt, lime and white Forgefield Plumbing cards.
Concept Project

Print & Stationery

Quiet confidence. Toolbox clarity.

A restrained advisory card and a high-visibility plumbing card. Two contrasting, print-ready concepts for fictional Melbourne businesses.

View the business-card study →
Side-by-side flyer concepts: a black, coral and citron Nightlane fitness promotion and an oat and eucalyptus Larkswell community invitation.
Concept Project

Print & Stationery

After-dark energy. A welcoming morning.

An energetic fitness-event flyer and a calm community-health invitation. Two A4 concepts with distinct audiences and a clear next step.

View the flyer study →
Bowerfold renovation brochure in chalk, moss and clay beside a Ternhall advisory brochure in aubergine, parchment and brass, each with flat spreads and a folded cover.
Concept Project

Print & Stationery

Room to unfold. Space to decide.

An architectural renovation tri-fold and an editorial advisory bi-fold. Two A4 brochure concepts designed around the way a reader opens, scans and keeps a printed piece.

View the brochure study →
Bellmere & Rowe letterheads in warm paper, navy and oxblood beside white, cobalt and lime Outline North Studio letterheads.
Concept Project

Print & Stationery

Formal counsel. Clear direction.

Formal accounting correspondence and contemporary studio stationery. Two A4 systems with coordinated first and continuation pages.

View the letterhead study →
Comparison of cobalt and graphite Ternline Systems and fern and clay Rill & Fern Wellness Clinic email signatures, each with desktop and mobile previews.
Concept Project

Digital Design

A clear introduction. A considered sign-off.

Compact technology consultancy and welcoming wellness-clinic signatures, with live HTML text and desktop and mobile presentation previews.

View the email-signature study →
Side-by-side Switchward Electrical quotation in coal and amber and Marl & Loom Studio invoice in warm white and plum, with enlarged totals and paper applications.
Concept Project

Print & Stationery

Clear scope. Considered billing.

A structured electrical quotation and a refined interiors invoice. Two A4 document concepts with clear itemisation, payment information and sample AUD calculations.

View the invoice and quote study →
Comparison of Fennel Hour lunch-bar social graphics in tomato, cream and aubergine and Rove & Array carry-goods graphics in navy, cornflower and melon.
Concept Project

Digital Design

A lunch-hour rhythm. A modular collection.

Two coordinated social campaign concepts: an expressive Mediterranean lunch bar and a graphic carry-goods boutique, each with feed, story and promotional formats.

View the social-media study →
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