Two businesses. Two distinct marks.
A modern electrical identity and a heritage-inspired bakehouse identity. Two contrasting, self-initiated logo concepts for fictional Melbourne businesses.
The complete comparison board. Open it to inspect the artwork at full size.
A closer look
Wireward · flat identity
The W symbol, wordmark and Electrical descriptor, enlarged from the comparison board.
Wattle & Rye · flat identity
The botanical emblem and serif wordmark, enlarged from the comparison board.
Wireward · vehicle application
A fictional service-van application with a level logo lockup fitted to the side panel. The blank scene was AI-generated; the branding was applied separately.
Wattle & Rye · packaging application
A fictional kraft-bag application with the circular seal centred on the front panel. The blank scene was AI-generated; the branding was applied separately.
The brief
Create two unrelated identities that suit different small-business audiences: a precise, contemporary electrical and smart-home service, and a warm neighbourhood bakehouse. Each begins with a flat logo and is shown in a photographic application.
01 / Modern geometric
Wireward Electrical
Electrical & smart-home services
A continuous circuit-like trace forms a W, pairing a direct silhouette with a geometric wordmark. Cyan gives the mark a clear accent against charcoal, while the compact symbol supports vehicle, workwear and digital applications.
Typography: Space Grotesk + Inter
- Cyan#20C4E6
- Ink#101827
- Steel#667482
- Paper#F5F7F7
02 / Restrained heritage
Wattle & Rye
Artisan bakehouse
Wattle blossom and rye grain form a botanical emblem beside a serif wordmark. Burgundy, eucalyptus and warm paper tones suit the bakery setting; a circular seal gives the identity a second format for bags and stamps.
Typography: Fraunces + Source Sans 3
- Burgundy#6A302B
- Eucalyptus#5C7057
- Grain#B98A54
- Parchment#F1E3C2
What the study includes
- Two primary logo designs
- Standalone W and botanical symbols
- Bakery seal variation
- Colour and typography directions
- Vehicle and packaging applications
- Comparison board and SVG source artwork
Self-initiated Concept Project. Wireward Electrical and Wattle & Rye are fictional businesses for this study, not clients. The establishment date and Melbourne descriptor are fictional identity details. Application photographs are generated presentation scenes, not evidence of operating businesses or completed installations.