A lunch-hour rhythm. A modular collection.
Two coordinated social campaign concepts: an expressive Mediterranean lunch bar and a graphic carry-goods boutique, each with feed, story and promotional formats.
The full comparison board: portrait posts, stories and square promotions. Device surrounds are presentation frames, not screenshots of published campaigns.
A closer look
Fennel Hour · portrait post
Spring at the table: a 4:5 seasonal-menu concept dated 15–27 September 2026. Abstract vector place settings support the headline; no real menu or venue is represented.
Rove & Array · portrait post
Carry / 02: a 4:5 introduction to an invented three-piece collection, with a sample preview date of 21 September 2026. The products are vector constructions, not photographed goods.
Fennel Hour · story
A 9:16 service reminder for a fictional Tuesday–Saturday schedule from 11:30 am. Essential artwork is kept within the source-defined story safe field; no live platform interface is shown.
Rove & Array · story
Zip / Stack / Go: a 9:16 sample launch notice dated 24 September 2026, with separate headline and product columns. No real product or store is represented.
Fennel Hour · sample promotion
Fictional $28 AUD lunch set including GST: selected flatbread, side and house soda. Dine-in only, Tuesday–Friday, 11:30 am–2:30 pm, 15–27 September 2026, subject to availability. Not available for purchase.
Rove & Array · sample promotion
Fictional Carry / 02 set at $79 AUD including GST for 24–27 September 2026; standard sample price $89 from 28 September 2026. These are invented prices for a non-existent product, not a live offer.
Fennel Hour · identity
The separated sun-and-seed symbol, wordmark and Mediterranean lunch bar descriptor, centred together within the original 1200 × 400 master.
Rove & Array · identity
The separated modular symbol, wide wordmark and Carry goods · Useful colour descriptor, centred together within the original 1200 × 400 master.
The brief
Build two recognisable campaign systems that adapt across a portrait post, vertical story and square promotional tile. Fennel Hour needs a sociable seasonal-menu campaign; Rove & Array needs an orderly collection introduction. Each keeps its own typography, illustration language and information hierarchy while making fictional dates and offer conditions explicit.
01 / Organic hospitality rhythm
Fennel Hour
Mediterranean lunch bar
A sun-and-seed symbol, broad plate shapes and stacked Bricolage Grotesque headlines give the campaign a lively daytime rhythm. Aubergine grounds the warm cream and tomato palette. The same shapes recur across the menu announcement, service reminder and qualified sample lunch offer.
Typography: Bricolage Grotesque + Source Sans 3
- Aubergine#3F2633
- Tomato#D94A2B
- Fennel#C7D45B
- Warm cream#FFF1D6
- Olive#66724D
02 / Modular product catalogue
Rove & Array
Online carry-goods boutique
A compact modular mark and wide Syne lettering sit within a measured catalogue grid. Three vector carry pieces keep their colour coding as the layout changes ratio. Navy information panels separate dates and fictional pricing from the expressive collection titles and product drawings.
Typography: Syne + DM Sans
- Ink navy#1F2942
- Electric cornflower#6977F5
- Melon#FF8B6B
- Ice#E5F1EF
- Shell#F7F0E7
What the study includes
- Two distinct campaign identity systems
- Two 1440 × 1800 portrait posts (4:5)
- Two 1440 × 2560 stories (9:16)
- Two 1440 × 1440 promotional tiles (1:1)
- Eight editable SVG masters, native PNGs and local licensed fonts
- Plain-text captions, alternative text and comparison board
Self-initiated Concept Project. Fennel Hour and Rove & Array are fictional businesses, not clients. All menus, schedules, products, prices and September 2026 campaign dates are invented sample content; nothing is available for purchase. Contact domains use .example. No campaign was published and no engagement figures, testimonials or results are claimed. Symbols, typography, food-inspired illustrations and product drawings were constructed as vectors without AI-generated photography. Board device frames are presentation mockups. Story safe areas were measured against the source-defined field, not certified for every platform interface; specifications and offer details need review before real campaign use.